Tinkuy Values, Virtues and Character Skills

“Beliefs are what you think is true,
and values are what you think is important.”
— Adam Grant

In Tinkuy, we have three Core Values: Integrity, Community and Excellence.  To show up in the world being true to our values we build four Virtues: Boundaries, Enjoyment, Reliability and Generosity. Together, they form the acronym: ICEBERG. 

Drawing inspiration from Adam Grant’s insights on Hidden Potential, we define our core concepts using the metaphor of the ICEBERG (also an acronym):

  • Values: What we believe is most important, forming the deep foundation underneath our actions.

  • Virtues: The character traits that shape how we live out our values. They’re like the tip of an iceberg—visible in our balanced, measured responses to life’s challenges.

  • Character: Our ability to prioritize our values over instinct, even in tough times. Think of it as the solid, frozen water inside the iceberg that keeps it steady.

When our values, virtues, and character align, we become the best versions of ourselves and unlock our full potential.

Character skills

Character Skills are those specific abilities we develop to equip ourselves and etch our virtues in our character and uphold our values. We have chosen 12 Character Skills that intersect with our Virtues and Values. 

“Character is your capacity to prioritize your values over your instincts.”
— Adam Grant

RECOMMENDED BOOKS FOR PARENTS AND GUIDES

Integrity

Community

Excellence

Boundaries

Enjoyment

Reliability

Generosity